Does Google Caffeine Mean Doom For Internet Marketers?
If you have been online for any time at all then you know that Google usually shakes things up big time every year during the last quarter. Well they are doing it again this time there coming with a tsunami. They are introducing the all new Google Caffeine which is their next generation of search engine technology. And of course as always their plan is WORLD DOMINATION… Well the world wide web at least.
Do not get this confused with just another one of Google’s so-called updates… This baby is a complete overhaul of its index and algorithm.
Matt Cutts one of Google’s Spokespersons told fellow bloggers that Google already has one database online, but the full blown version won’t be released until after the Holidays. This came as good news to most online business owners. In the past Google would make their changes right before the Holidays which caused a huge ruckus as you could probably guess.
Finally a webmasters dream come true. It would appear that Google has finally started listening to the cries of the Internet Marketers. As of late Google has been a little more forthcoming as far as how they index web pages. The real shocker was when Google opened up and allowed a selected few to beta test an early version of Caffeine. The even bigger shocker was yours truly The SEO Bully was one of the selected few.
I made a promise to the members of my list to bring them, “gloves off” hard-hitting information. As I beta tester I felt it was my duty to grab this opportunity by the throat and squeeze it to death. Now you have the opportunity to benefit from all of my result findings. The results were truly outstanding, but before I open the books and share everything with you I want to first warn you… DO NOT go changing your entire business model based on my test results. I recommend that you merely use them as a starting points or sort of a guidelines if you will. As you already know Google has a reputation for making changes in the blink of an eye.
Now that I have put my little disclaimer out there on the table, let’s move on shall we? Here is a little scoop straight from the mouth of Google if you will. They are throwing a new criteria in the mix. With there new search engine face lift, “Site Speed,” or how fast your site loads will now play a factor. My test results also show that Caffeine will be penalizing websites for broken links.
Although the quality of your website is already taken into consideration it has gotten a promotion and plays a bigger role in your rankings. Take a quick second and put yourself in Google’s shoes. After all they are no different than any other company that is putting out a product or service. If there product is of poor quality it reflects badly on everyone involved. Keep in mind that the key to Google’s success is their SERPs (Search Engine Results Pages) this is their source for their online revenue. As a business it is Google’s job to do whatever they have to – to keep their search results fast, relevant, current and above all it must be of the highest quality.
My test results show that On Page factors will definitely play a bigger role with the new Google Caffeine. Unique content will carry more weight, page design, navigation, title, meta tags, description, keyword density, alt tags, page views, bounce rate, traffic numbers, time spent on page, and the number of social bookmarks may play an increased role in achieving higher rankings. For those of you that make a living via Adsense you may want to start figuring out a new game plan as far as bounce rate becoming a factor.
Worse case scenario Google could change their entire format. Even if that would happen I can assure you that one thing will remain… Social Bookmarking will play a huge factor in Caffeine’s new algorithm. Before my email box starts blowing up let me answer the question now… YES… Twitter is considered to be a part of the Social Bookmarking scheme and the number of times your website is ReTweeted will play a factor. So if you do not have a twitter account currently I recommend that you get one.
In my opinion Google Caffeine will probably be the best thing that has ever happen to smaller Internet Marketers. If Caffeine is anything close to what the beta version was like it was obvious to me that Google was trying to do away with the unfair practices of link buying. Every Internet Marketer knows that if you have big bucks you can buy your way to the top of Google, thus altering the real search results. This is what Google seems to want to avoid.
While beta testing the Caffeine search engine I couldn’t determine if backlinking was going to play more of a role or not. However it still looks like keyworded domains and on site content along with other optimization factors did out weigh backlinking in the majority of my test results.
Here’s another key factor that I haven’t seen anyone else reporting and GOOGLE IS ACTUALLY DOING THIS NOW!!!! Your not going to believe what I am about to tell you. Google has been experimenting around with indexing video. I have noticed whenever I mention my keyword phrase at the beginning of the video I receive a much higher ranking then when I don’t use it at all. I’m not 100% sure how they are doing it but all of my testings show they are indeed favoring video.
I hope that you have found this blog post to be informative and you will consider joining my list for more great Internet Marketing information.
